From the moment it first opened its doors on New Year’s Eve 1930, The Surf Club in Miami has hosted history.
It is an institution whose reputation looms large in the imagination of so many more people than can ever have visited it, let alone been members.
When tire tycoon Harvey Firestone first had the idea of a new type of social club, on board his yacht the Marybelle, he could never have imagined how enduring the appeal would be of what he would soon create.
On this same nine-acre stretch of oceanfront in Surfside, Florida, located in the northern beaches of Miami, Four Seasons Hotel at The Surf Club today comprises 77 guestrooms, a selection of hotel residences, Le Sirenuse Restaurant and Champagne Bar, three pools, a pristine beach, and Spa and Wellness Centre.
“The Surf Club’s success has always been determined by quality, passion and relaxed precision and that remains our priority today; being intuitive, exceeding our guests’ every expectation and creating memories that will last a lifetime,” said general manager Reed Kandalaft.
The new Surf Club is an extended embodiment of its original values at a greater scale.
Nadim Ashi, the founder of Fort Partners who today owns The Surf Club, explains his mission to preserve, respect and enhance the original spirit.
“We have selected the best of what everyone can do and we have pushed them to give us their best,” Ashi explained.
“We haven’t let go of anything less than excellence. We believe that if you create something unique it will last.
“We have not created The Surf Club, but we have a commitment to ensure that what we are doing has integrity, culture and quality at its heart.
“It needs to be alive and loved.”
Some of today’s greatest creative minds were commissioned to write the next chapter of The Surf Club’s story.
Pritzker-prize winning architect Richard Meier has designed three buildings that frame and flank the original clubhouse.
They are an exercise in discrete classical modernism, simultaneously reflecting and disappearing into the changing sky, the beach and the sea.
At The Spa, a light dappled sanctuary designed by Joseph Dirand with crisp hues of white and blue, wellness services blend time-honoured traditions from around the globe with cutting edge technology and internationally acclaimed skin care lines to provide a completely tailor-made experience.
The steam, sauna and showers, as well as the mixed traditional hammam, offer a perfect pre- and post-spa experience, while a tea lounge and relaxations room with private alcoves overlook the ocean and gardens.
Eight treatment rooms are bright and airy, with two Spa Cabana Suites offering absolute privacy.