Amadeus is supporting Scandinavian Airlines (SAS) in optimizing fare pricing through the deployment of Amadeus Air Pricing Optimization (AAPO) across the airline’s entire network. Powered by AI and real-time data, AAPO has already generated an average revenue increase of more than 3% in initial markets where SAS implemented the solution on its website and NDC-enabled channels. For passengers, this translates into a better shopping experience. Prices evolve more smoothly in response to demand, avoiding sudden jumps between booking classes that can often create uncertainty when searching for flights.

Bob W, the tech- and AI-powered hospitality operator, has signed long-term lease agreements for two new design-led serviced apartment properties in Valencia, marking its first openings in the city and a further step in its growth across Spain. The two ground-up developments, Bob W Valencia Patraix and Bob W Valencia Turia, will bring Bob W’s blend of local design, tech-enabled service and home-style comfort to two distinct Valencia neighbourhoods.