Last week, the United States, Canada and Mexico kicked off the largest destination marketing programme ever built around a single sporting event: a bet that eight years of preparation and six weeks of global attention will translate into lasting visibility and long-term growth in visitors and investment. The build-up has been turbulent. Visa restrictions, border politics, travel costs and geopolitical tensions have dominated the conversation in a way no host nation would have chosen. Yet all three countries remain committed to playing until the final whistle.

As travellers increasingly embrace the “coolcation” trend in search of destinations with more comfortable temperatures, Bermuda is redefining what a climate-conscious getaway can look like. Rather than escaping to destinations that are too hot in summer or too cold in winter, visitors can enjoy Bermuda’s sweet spot: a year-round blend of sunshine, sea breezes and outdoor adventure. Just a direct flight from London, Bermuda offers an alternative to traditional seasonal travel. Here, mild temperatures, world-class experiences and breathtaking natural beauty come together in every season, making the island an ideal destination for those seeking balance rather than extremes.