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NEW APPROACHES TO THE MARKETING OF ACCOMMODATION

NEW APPROACHES TO THE MARKETING OF ACCOMMODATION

Search engines, booking platforms or directly on the hotel web site, there are multiple ways of using the internet to book accommodation. Many hotels would like it to be easier to use these channels.

HOW CAN COMPANIES TARGET CUSTOMERS BETTER WITH THEIR ADVERTISING?

HOW CAN COMPANIES TARGET CUSTOMERS BETTER WITH THEIR ADVERTISING?

How can a company find out more about its customer groups and reach travellers online, what expectations do these groups have – and how can a company target customers better with its advertising? Answering these questions on Wednesday in a keynote speech opening the Marketing and Distribution track at the ITB Berlin Convention, Michael Trauttmansdorff, director of Product Management, Travel Ads at Google, offered some valuable insights.

Royal Jordanian Airlines expands technology agreement with Sabre

Royal Jordanian Airlines expands technology agreement with Sabre

Sabre Corporation, a leading software and technology provider powering the global travel industry, and Royal Jordanian Airlines, the national carrier of the Kingdom of Jordan, announced the renewal and expansion of a long-term distribution and technology agreement to continue to distribute the carrier's content through Sabre's global distribution system (GDS) and to utilize Sabre's leading technology to achieve its strategic goals.