Starwood expands presence in Australia

Starwood expands presence in Australia

Starwood Hotels & Resorts Worldwide, has signed an agreement with joint venture partners, Frasers Property Australia and Sekisui House Australia, to open Four Points by Sheraton Sydney, Central Park. Located in the AU$2 billion Central Park urban village at the former Old Kent Brewery site, the 297-room new build hotel is scheduled to open in 2018 as part of a mixed-use development.

“We are delighted to partner with Frasers Property Australia and Sekisui House Australia to expand the presence of the Four Points brand in Australia, following the recent openings in Perth and Brisbane and the signing of another property slated to open in Melbourne in 2017,” said Andrew Taylor, Director, Acquisitions and Development, Starwood Hotels & Resorts, Pacific. “Boasting the largest pipeline in Starwood’s portfolio, the Four Points brand recently reached 200 hotels globally and continues to experience strong growth around the world.”

The hotel is close to Sydney’s Central Station and will be showcased on the prominent facade of the award-winning Central Park precinct – a spectacular mixed-use project consisting of appealing retail space, stylish apartments, cool office spaces and student accommodation. Situated at the heart of Sydney’s trendy and emerging Chippendale and Broadway suburbs, and adjacent to the University of Technology Sydney and University of Notre Dame, the new development will open up the Old Kent Brewery to Sydney residents for the first time in 150 years.

Designed by internationally acclaimed British architecture firm Foster + Partners, Four Points by Sheraton Sydney, Central Park will feature 297 guest rooms, a bar and lounge with an outdoor terrace, a restaurant, nearly 550 square metres of function space, a fitness centre, and convenient parking facilities. Reflecting the brand’s promise to provide what matters most to today’s independent travellers, the hotel will offer all of the brand’s defining touches, including the signature Four Comfort bed and complimentary bottled water, free Wi-Fi in all public areas, an energising breakfast and the brand’s signature Best Brews™ programme, helping guests to enjoy their day from start to finish.

“Frasers Property Australia and Sekisui House Australia are excited to be working with Starwood Hotels & Resorts to launch Four Points by Sheraton Sydney, Central Park. Starwood’s reputation as a world-class hotel and resort operator is consistent with the high calibre of our current collaborators and well-suited to the iconic nature of Central Park,” said Frasers Property Development Director, Mick Caddey.

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Four Points by Sheraton Sydney, Central Park joins Starwood’s robust portfolio in the Pacific with 21 hotels in operation, including three Four Points by Sheraton properties in Sydney, Brisbane and Perth. The hotel also joins nine properties under development namely Sheraton Samoa Aggie Grey’s Hotel & Bungalows, Four Points by Sheraton Melbourne Docklands, Aloft Perth Rivervale, Westin Perth, Aloft Adelaide, Westin Brisbane, W Brisbane and Sheraton Adelaide.