Karl Lagerfeld reveals international hospitality brand

4 days ago

Fashion icon Karl Lagerfeld has announced the expansion of his global business with plans to build an international hospitality brand.

The chain will be titled Karl Lagerfeld Hotels & Resorts and will follow in the footsteps of Armani hotels, which has led the way in fashion-led properties.

Karl Lagerfeld Group has entered into an exclusive, long-term license agreement with Brandmark Collective, with the deal expected to his vision and unique aesthetic into bespoke projects including hotels, residential properties, restaurants and private clubs.

Each property will reflect Lagerfeld’s renowned, cutting-edge approach to style and signature touch that surpasses the boundaries of fashion alone.

“Expanding our brand into the hospitality sector reflects our greater vision to broaden Karl Lagerfeld’s comprehensive lifestyle experience,” said Pier Paolo Righi, president of Karl Lagerfeld Group.

“Developing the Karl Lagerfeld six-star hotel in Macau, which is scheduled to open in 2017, has been an exciting process for our whole team, and we look forward to further expanding in this field.”

As one of the world’s most celebrated fashion designers, Lagerfeld is globally renowned for his aspirational and cutting-edge approach to style.

The iconic designer’s namesake fashion house reflects his own signature aesthetic through creative, cool and accessible-luxe apparel and accessories.

“We inherently understand the unique needs of hospitality owners and developers,” said Tony Kurz, chief executive of Brandmark Collective.

“Karl Lagerfeld Hospitality is currently exploring opportunities in gateway markets and resort destinations worldwide.”

Lagerfeld delivers distinctive style and quality to consumers through a breadth of collections including ready-to-wear for men and women, kids, accessories, bags, watches and eyewear.

The Lagerfeld brand integrates its unique approach to design with an innovative digital strategy and global 360-degree vision, reflected through an expanding network of retail stores and wholesale locations worldwide.


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