ABTA reveals destinations to watch for 2015

ABTA reveals destinations to watch for 2015 Riga, Latvia, is among the destinations to watch this year

ABTA has released its Travel Trends 2015 Report, developed in association with the Foreign & Commonwealth Office. 

The report reveals that consumer confidence is slowly returning to the holiday market with more consumers planning to spend more on their holidays in 2015 than those looking to cut back.

This growth is being led by more affluent holidaymakers with value for money and a desire to maximise holiday experiences dominating the rest of the market.

Key Trends identified in ABTA’s Travel Trends Report 2015 include news affluent consumers are breaking away from the cautious optimism that has dominated the market for the last couple of years.

While this group remains relatively small, it looks set to drive some growth in the travel industry in 2015.


In 2014, people took an average of 3.0 holidays per person, however those in social class ‘A’ took 4.7 holidays per person.

This is a marked increase from 2013 when this group took 3.6 holidays per person and is likely to continue into 2015.

Seeking value for money, holidaymakers are maximising their expenditure and leisure time combining elements such as events, shows or experiences with their holiday as well as taking multi-centre holidays; challenge holidays and activity holidays.

The continued growth of the package holiday is also a key part of this.

British holidaymakers have been playing it safe for the last few years with their holiday choices, but many people are planning to explore new destinations in 2015; over a third (35 per cent) think they will take a holiday to a country they have never been to before.

Living like a local is a key trend across all age groups as people are looking for more authentic holiday experiences and many holiday companies are now offering people the chance to enjoy hidden gems alongside traditional tourist attractions.

The destination celebration has become a real player in the travel market with the desire to commemorate, celebrate and share experiences expected to drive an increased number of group holidays in 2015 such as anniversaries, stag and hen trips and overseas weddings.

ABTA has also identified its ‘Destinations to watch’ for 2015, a mixture of long and short haul destinations that are expected to capture the public’s imagination in 2015.

The destinations are (in alphabetical order):

  • Austria
  • Botswana
  • Cuba
  • Dominican Republic
  • Japan
  • Latvia
  • La Gomera, (Spain)
  • Norway
  • Pacific Coast (USA)
  • Singapore
  • The Netherlands
  • The Peloponnese (Greece)

Mark Tanzer, ABTA chief executive said: “We do expect to see the slow but steady signs of recovery that have been characteristic of 2014 continue into next year.

“We are seeing strong growth from the most affluent end of the market and we expect this to drive interest in luxury and tailor made packages.

“The rest of the market remains resilient with value for money continuing to be a priority.

“Holidaymakers want their holiday to work hard for them, whether that’s by offering new experiences, combining different destinations or simply delivering great value.”

In the report country-specific travel advice has been provided by the Foreign & Commonwealth Office to ensure Brits travelling abroad next year remain safe.