Lori Strasberg has been appointed Preferred Hotels & Resorts’ senior vice president of marketing, reporting to Cheryl Williams, chief revenue officer. In her new role, she will work with the brand’s global marketing and loyalty teams to deliver new e-commerce initiatives, cooperative hotel marketing programmes, like-minded brand partnerships, and exclusive bank card rate programmes to contribute to the brand’s development and revenue goals.

Preferred Hotels & Resorts has announced the appointment of Cheryl Williams as chief revenue officer. She will be based out of the corporate headquarters in Newport Beach, California.

Coming at a pivotal moment as travel restrictions start to ease across Europe, these promotions will fuel continued growth and exposure for the company, its brands, and its diverse member hotels.

Jonathan Newbury brings 30 years of independent hotel experience to his new position, which carries the responsibility to drive the strategic direction and evolution of the Preferred brand in the region.

Driven by purpose, the new brand represents a steadfast commitment to build a better and brighter future for travel in a way that also helps to protect the planet for future generations.

Caroline Klein will also serve as chief communications officer of sister division, PHG Consulting, a global travel and tourism marketing and consulting agency.