Lori Strasberg has been appointed Preferred Hotels & Resorts’ senior vice president of marketing, reporting to Cheryl Williams, chief revenue officer. In her new role, she will work with the brand’s global marketing and loyalty teams to deliver new e-commerce initiatives, cooperative hotel marketing programmes, like-minded brand partnerships, and exclusive bank card rate programmes to contribute to the brand’s development and revenue goals.
Preferred Hotels & Resorts is reigniting wanderlust with a series of valuable updates and enriched benefits to its I Prefer Hotel Rewards loyalty programme.
Preferred Hotels & Resorts has announced the appointment of Cheryl Williams as chief revenue officer. She will be based out of the corporate headquarters in Newport Beach, California.
I Prefer Hotel Rewards is focused on flexibility for members, offering personalised rewards, points, tier status and special benefits upon every eligible stay.
Coming at a pivotal moment as travel restrictions start to ease across Europe, these promotions will fuel continued growth and exposure for the company, its brands, and its diverse member hotels.
The brand invites travel advisors to discover and plan adventures for their clients that align with sustainable travel values and aspirations through a variety of intuitive platforms, tools and experiences.
Jonathan Newbury brings 30 years of independent hotel experience to his new position, which carries the responsibility to drive the strategic direction and evolution of the Preferred brand in the region.
Preferred Hotels & Resorts has unveiled a new benefit for valued members of its I Prefer Hotel Rewards programme with the introduction of I Prefer Auctions.
Driven by purpose, the new brand represents a steadfast commitment to build a better and brighter future for travel in a way that also helps to protect the planet for future generations.
With the launch of the XR SmartStudio, Royal Lancaster London is seeking to reinvent hospitality for the digital age. Here Breaking Travel News editor, Chris O’Toole, chats with general manager, Sally Beck, to find out more
Caroline Klein will also serve as chief communications officer of sister division, PHG Consulting, a global travel and tourism marketing and consulting agency.
In her new role, Brenda Collin will oversee a regional team to ensure the success and retention of more than 125 member properties based across an expanded region.