Following a three way pitch, luxury hospitality brand, Preferred Hotel Group, has appointed travel and lifestyle agency Siren Communications. The agency will work with the hotel group on a project that will re-introduce the brand, and its luxury portfolio of more than 650 independent hotels, destination resorts, and serviced residences in 85 countries, to both media and consumers.
Preferred Hotel Group, a global provider of sales, marketing, and distribution services to independent hotels, today unveiled the latest development in its aggressive distribution model by launching a new partnership with Skyscanner. The move is designed to drive greater consumer awareness of the Preferred Hotel Group brand, while increasing bookings and reducing the costs of customer acquisition for its 650 member hotels and resorts worldwide.
Preferred Hotel Group has promoted Lindsey Ueberroth to Chief Executive Officer. She will continue to serve in her role as President. The announcement was made by John Ueberroth, who will continue to serve as Chairman.
Preferred Hotel Group today launched a new iPrefer, the first points-based consumer loyalty program of its kind for a global collection of independent hotels. The program rewards travellers with points on qualifying hotel stays that can be exchanged for Reward Certificates redeemable like cash toward expenditures at hundreds of participating properties across the Preferred Hotel Group family of brands.
GTA, one of the world’s largest travel wholesalers, and Preferred Hotel Group, a global provider of sales, marketing and distribution services to independent luxury hotels, have partnered to increase visibility of the Preferred Hotel Group member portfolio among travellers worldwide. The new agreement gives Preferred Hotel Group enhanced distribution opportunities from GTA’s wholesale and retail HTML and XML systems, its expertise and a global network of over 2,300 local professionals worldwide.
Preferred Hotel Group (PHG) today announced the appointment of Lindsey Ueberroth as President in a planned succession intended to sustain the family-owned company’s legacy of excellence and growth worldwide.
Preferred Hotel Group, which provides branding, distribution, sales, marketing and technology support for a global portfolio of best-in-class, independent hotels and resorts, has selected LRA Worldwide as its partner for a comprehensive quality assurance program.
Experience the Sex and the City lifestyle firsthand; indulge in cosmopolitan evenings in London, browse souks in magnificent Marrakech, or savour a mouth-watering sweet treat from The Magnolia Bakery in New York.
Les Suites Orient, Bund Shanghai, a member of Preferred Hotels & Resorts, has opened for business. Les Suites Orient is situated on the historic Bund with views of the Huangpu River and the Pudong skyline. It is also conveniently located near the famed Yu Gardens, the tunnel that connects to the Pudong financial district, and the Shanghai World Expo area.
The Chateaux at Silver Lake, a Stein Eriksen Lodge managed property, is joining the Summit Hotels & Resorts collection of the Preferred Hotel Group. Preferred Hotel Group has more than 700 hotels and resorts in more than 75 countries around the world and offers guests a top-tier experience whether on business or pleasure.