Mirai exceeds 5.8 million room nights and $1B TTV in 2023 and targets 20% growth in 2024
Mirai, whose technology solutions enable hotels to maximise direct sales opportunities and minimise distribution costs, proudly announces the closure of 2023 with an impressive milestone of 5.8 million room nights and $1 billion in Total Transaction Value (TTV). Building on this success, Mirai sets ambitious goals to achieve a 20% increase in room nights by the end of 2024, reaching 7+ million.
With a global presence spanning 13 offices across France, Mexico, Spain, Portugal, Vietnam and the United States, Mirai now serves over 3,400 hotel clients around the world. Since its inception in 1998, the company has continuously evolved its proprietary technology to meet the ever-changing demands of the market.
Mirai’s comprehensive offerings cater to the diverse needs of hoteliers, featuring a robust reservations engine, quality web projects, advanced metasearch connectivity, tailored digital marketing, distribution consulting, and optimised contact centre services.
As such the company empowers hoteliers to enhance performance, increase revenue, and maximise profitability by leveraging cutting-edge technology and expert industry knowledge across various facets of their operations. An example of this innovative technology has been the creation and launch of the 3D Hotel Digital Twin, a feature that can be integrated into the reservation pages of hotels’ websites.
Javier Delgado Muerza, CEO EMEA at Mirai, comments, “Mirai’s remarkable achievement of exceeding 5.8 million room nights in 2023 underscores our unwavering commitment to driving direct sales growth and empowering hoteliers to thrive in a competitive market. This amazing milestone has been possible thanks to the dedication and hard work of our exceptional team – and also to the partnership and loyalty of our hotel clients. Watch this space for more news as we head towards 7 million room nights by the close of the year.”