The Ritz-Carlton flag has officially been raised today in Tenerife, Spain, marking the re-naming of one of the island’s unforgettable luxury resorts.

Abama Golf & Spa Resort has been managed by The Ritz-Carlton Hotel Company since 2007 and has been officially re-named The Ritz-Carlton, Abama.

As The Ritz-Carlton continues to forge ahead with significant global growth and awareness of the iconic luxury brand, the renaming of the luxury resort is very timely.

“This resort embodies our company culture, commitment to our guests and focus on service excellence.

“The current ladies and gentlemen at the resort will continue to provide our guests with the personalised and anticipatory service for which we are known”, said Bob Kharazmi, global officer, worldwide operations, The Ritz-Carlton.

“We are proud that this beautiful resort will now be clearly recognised as part of our branded portfolio and that our guests will soon be able to enjoy additional signature services of The Ritz-Carlton

“The resort will undergo a guest room renovation and later this year, the addition of the signature Ritz-Carlton Club services.”

The team at The Ritz-Carlton, Abama will continue in their efforts to contribute to the local community through the ‘Succeed Through Service’ initiative as part of The Ritz-Carlton Community Footprints, environmental and social responsibility platform.

In a partnership with a local school, the ladies and gentlemen of the hotel are involved in this skills based mentoring program to engage and inspire young students.