Watched by 27 million British views, the Olympics opening ceremony was hailed a triumph across the country, but will Danny Boyle’s spectacular show resonate with oversees viewers and tempt them to visit Britain?
A new poll by TripAdvisor reveals that 56 per cent of respondents believe the opening ceremony itself will have a positive impact on UK tourism.
However, the poll of over 3,000 respondents on TripAdvisor.co.uk, also revealed that 39 per cent do not believe the Olympics opening ceremony will encourage more tourists to visit the home of Team GB.
A further five per cent were unsure.
“The net benefit of the Olympics to the UK economy is still a hotly-debated topic, but after such a spectacular opening ceremony, it seems most Brits are hopeful this will drive oversees interest and have a positive effect on UK tourism,” commented Emma Shaw, TripAdvisor spokesperson.