KXEN, the leading provider of predictive analytics for business users, today announced that Europcar, the leader in car rental services in Europe, has purchased KXEN’s flagship product, InfiniteInsight®, to provide more targeted offers to its customer as well as optimise insurance risk, fraud and operations using predictive analytics.
“Our global view of the customer is a strategic advantage for Europcar,” said Marie-Hélène Fagard, Group CIO at Europcar. “We expect to gain insight about our customers using KXEN.”
During their evaluation of KXEN, Europcar was able to demonstrate immediate value in two initial pilots:
* Luxury Cars – score customers based on their likelihood to rent a luxury vehicle and use the resulting list to prioritise targets in Neolane, their campaign management solution.
* Forecasting – accurately forecast demand for vehicles by rental stations and vehicle type.
* “We are eager to unlock the value of KXEN across our business,” said Fagard. “We believe KXEN can allow us to create better targeted communications with our customers and optimize many aspects of our business.”
* “We’re pleased to partner with a market leader like Europcar,” said John Ball, CEO of KXEN. “We are committed to help Europcar gain unparalleled insight about their customers and operations that will increase their competitive advantage in the car rental industry.”