Accor has partnered the Benthanh Group to develop a network of at least 8 newly built ibis hotels throughout the major cities of Vietnam.
Patrick Basset, Vice President of Operations for Vietnam, the Philippines, Japan and South Korea said, “ibis is Accor’s worldwide economy hotel brand and is ideally suited to expansion in Vietnam. The brand stands for international quality accommodation with modern facilities and amenities along with friendly and efficient services.”
The partnership between the Benthanh Group and Accor is not new. “We announced earlier this year and have commenced construction of the ibis Saigon Centre in Ho Chi Minh City’s District 1, and anticipate that the hotel will open in 2012. We see significant potential for expansion in the economy hotel sector in Vietnam and intend to secure a prominent presence in this segment of the hotel industry throughout the country” said Nguyen Quang Tien, General Director of Benthanh Group.
“Vietnam forecasts to welcome 5 million international tourists this year and when combined with domestic travel, totals close to 22 million trips. This landmark partnership will lead to a string of new ibis hotels in major cities across Vietnam including Hanoi, Ho Chi Minh City, Danang, and Binh Duong.