ALL - Accor Live Limitless, the daily lifestyle companion that integrates rewards, services and experiences throughout the Accor portfolio of brands, has introduced a new global campaign: Reignite the Love of Travel.
Accor has signed an agreement with a consortium of five banks for a new €560 million revolving credit facility. In total, the company said it now has more than €4 billion on hand, enough to survive for 40 months under current conditions.
The role of hygiene in the post Covid-19 world cannot be underestimated viewers of the Hospitality Tomorrow event have been told. Franck Gervais, chief executive for Accor in Europe, said rapidly changing guest expectations had propelled cleanliness to the top of the agenda.
Hotel giant Accor has seen total revenue fall 17 per cent to €768 million during the first quarter of 2020 as the Covid-19 outbreak begins to show up in financial reports.
Accor has partnered with Bureau Veritas to develop a label designed to certify that the appropriate safety standards and cleaning protocols have been achieved to allow businesses to reopen.
Accor is withdrawing a dividend payment of €280 million for financial 2019 in the wake of the coronavirus pandemic. The company said, today, more than half its branded hotels worldwide are closed, with the figure likely to rise to over two thirds in the coming weeks.
Following a period of growth in the number of hotel signings and brands entering the UK market, Accor has expanded its development team. Both Freddie Greenall and Georgina Liggins have been appointed to the role of UK & Ireland development manager.
Accor is bringing the Fairmont brand to Ireland with the signing of the historic Carton House. In partnership with the owner, Belmullet Hospitality Group, a United States-based investor in luxury property, the hotel will now be managed by Fairmont.
Accor has reported strong financial results for 2019, with revenue up 3.8 per cent on a like-for-like basis to €4,049 million. However, the company recorded a sharp fall in RevPAR in China following the coronavirus outbreak.
The new card will offer members tailored rewards based on customer preferences and the ability to earn more loyalty points when staying at an Accor property or when making purchases.
Accor has appointed the Brighter Group, a Finn Partners Company, to implement its UK PR strategy. The deal will cover three of the giant’s hotel brands: ibis, Novotel and Mercure. The three hotels account for 238 of more than 260 hotels in the UK.