Accor, a world leading hospitality group, announces the signing of a cooperation agreement with Azerbaijan Hotel Association.

Accor’s business rebounded significantly in H1 2022 after two years of pandemic-related disruptions. In Q2 2022, activity recovered to 2019 levels in all territories, apart from China and South East Asia. The rebound reflects the recovery of business and leisure travellers as borders reopened. This was accompanied by a sharp increase in prices.

Accor, global hotel operator and leader in Luxury & Lifestyle hospitality, operates a unique portfolio of brands covering all segments, from economy to luxury, in 110 countries. The Group is evolving its structure to capitalise on the transformation undertaken in recent years, consolidate its leadership positions, focus its efforts, strengthen its know-how, accelerate its growth and continue to improve its profitability

After three highly successful years as a major partner and official jersey sponsor of Paris Saint-Germain, Accor has decided to extend its commitment with the French football giant, albeit in a different capacity, for a further four years to promote its lifestyle loyalty program.

Accor is placing Corporate Social Responsibility at the heart of its overall strategy, committing to utilizing employee’s talents and capabilities to realize a contributive approach toward promoting sustainable and socially conscious initiatives.

Accor is introducing its luxury Fairmont brand to Japan, with Fairmont Tokyo slated to open in 2025.