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ITE HCMC 2023 set to double as Vietnam boosts tourism sector

ITE HCMC 2023 set to double as Vietnam boosts tourism sector

ITE HCMC 2023, the largest and most established travel event in Vietnam and Mekong sub-region, is scheduled to double in scale compared to last year, and will place from 7-9 September 2023 at the Saigon Exhibition & Convention Centre (SECC) in Ho Chi Minh City.

This follows this week’s announcement that the Vietnam National Assembly has approved amendments to its visa policies which will improve the nation’s tourism sector, promote its development, and encourage an increase in international visitors.

The enhancements apply to the supplements of the Law on Foreigners’ Entry into, Exit from, Transit through, and Residence in Vietnam, including extending the e-visa validity period to 90 days.

Furthermore, promotion and marketing are prioritized to boost tourism development and enhance destination’s competitiveness. ITE HCMC is considered one of the important and effective solutions for this purpose.

The 17th International Travel Expo Ho Chi Minh City, themed “Connectivity, Growth, Sustainability”, offers three full days of opportunities to network with international and local exhibitors, as well as high-level forums, informative seminars, and top-notch entertainment experiences.

This year, ITE HCMC 2023 will double its scale compared to last year with exceptional quality. Therefore, the event is expected to attract leaders in the international travel industry and over 400 exhibiting companies & brands, of which, the booths from domestic units make up more than 70% and about 30% are international units.

As of the end of June 2023, the exhibition has covered over 70% of the exhibition area, with the participation of National Tourism Organizations (NTOs) from countries such as Cambodia, Chile, Taiwan (China), Laos, Malaysia, Myanmar, Japan, the Philippines, and Thailand; Regional Tourism Organizations (RTOs) from St.Petersburg (Russia), Seoul (South Korea), and over 45 provinces and cities in Vietnam.

Ho Chi Minh City was named ‘Asia’s Leading Business Travel Destination’ at World Travel Awards 2022

In addition, the exhibition has attracted the leading tourism businesses such as Saigontourist Group, BenThanh Tourist, Vietravel, Tan Son Nhat Hotel, Holiday Inn & Suites Saigon Airport, Melia Hotels International, Movenpick, Tam Chuc National Tourism Area, Tung Lam Tourism Area, Muong Thanh Hospitality, and other sponsors: The Cocoon Vietnam, BLUSaigon and many more.

ITE HCMC 2023 will be held in a hybrid format, combining physical booths and 2D online booths. These online booths will inform international buyers about products, services and a pre-appointment booking system to connect with sellers. Furthermore, the local experience areas will also be the highlight of this year’s expo when displaying and introducing the unique cultural features of Vietnam to international firms and the public through handicrafts, coffee, traditional art workshops, and many more.

Moreover, ITE HCMC has the exclusive Hosted Buyer Programme which provides an opportunity for international tourism businesses to grow their markets and broaden tourism partners’ networks in Vietnam and the Lower Mekong region. The Organizing Committee, together with the Advisory Board comprised of the European Chamber of Commerce in Vietnam (EuroCham), and leading tourism businesses, to select and invite over 200 international buyers from 20 countries and territories (increasing by more than 25% compared to 2022). The Hosted Buyer Program is expected to welcome decision makers from international travel agencies, MICE travel companies, luxury travel companies from key inbound markets and potential markets like China, Korea, Japan, Taiwan, United Kingdom, Germany, France, Italy, Spain, USA, Canada, Thailand, Singapore, Philippines, Indonesia, Malaysia, Cambodia, Australia, India, Qatar, UAE, Kuwait and many more.

Ho Chi Minh City will also host World Travel Awards Asia & Oceania Gala Ceremony 2023 on 6 September

Within the framework of ITE HCMC 2023, Ho Chi Minh City Department of Tourism also cooperates with the Vietnam National Administration of Tourism to organize many exciting activities such as Gala Dinner x World Travel Award – Asia & Oceania Ceremony, Seminar on the introduction of key tourist markets, ITE HCMC Awards 2023, Travel Fun Fair Day and many more. 

ITE HCMC 2023 is organized under the guidance of the Ministry of Culture, Sports and Tourism and Ho Chi Minh City People’s Committee, organized by Ho Chi Minh City Department of Tourism and Vietnam National Administration of Tourism, in collaboration with the Ho Chi Minh City Tourism Promotion Center, CIS Vietnam, and Le Bros.

Event information:
Exhibition date: 7-9 September 2023
▪ 09:00 - 16:00, 7-8 September 2023: exclusively for business visitors
▪ 16:00 - 18:00, 7-8 September 2023: for both business visitors and the public
▪ 09:00 - 18:00, 9 September 2023: open to the public
Venue: Saigon Exhibition and Convention Center (SECC), 799 Nguyen Van Linh, District 7, Ho Chi Minh City.

Highlight events:
• Ribbon-cutting Ceremony
• Business matching program between international buyers and exhibitors
• High-level Tourism Forum on “Digital Transformation Driving Tourism Development” chaired by the Ministry of Culture, Sports and Tourism and the People’s Committee of Ho Chi Minh City.
• ASEAN Public Relations and Communications Forum “Destination Marketing & Sustainable Communications”
• Series of tourism industry seminars
• ITE HCMC Award 2023
• World Travel Awards - Asia Pacific Ceremony
• ASEAN PR Excellence Awards 2023 Ceremony
• Vietnam Night
• Cambodia Night
• Welcome Dinner and Destination survey program for international buyers and press
• Thank you Party

The travel agents who are sourcing for Vietnam’s tourism services and products may apply for Hosted Buyer Program via

For National Tourism Organizations (NTOs), Regional Tourism Organizations (RTOs) and travel businesses, who want to showcase their travel services and products may book a stand via

Ho Chi Minh City is also scheduled to host the World Travel Awards Asia & Oceania Gala Ceremony 2023 on 6 September 2023 with the leading figureheads of travel and tourism in attendance. In 2022 Ho Chi Minh City Department of Tourism was voted Asia’s Leading City Tourist Board 2022 and Ho Chi Minh City named ‘Asia’s Leading Business Travel Destination 2022’.