Abu Dhabi Tourism & Culture Authority is, along with industry stakeholders, to mount destination pavilions at 16 trade fairs in 13 countries next year and stage 19 road shows across eight nations with a heavy emphasis on the emerging CIS, Indian, China and South American markets.
The authority will lead a pavilion and delegation for the first time to the World Travel Market Latin America in Sao Paolo, Brazil next April just months ahead of June’s launch by Etihad Airways – the award-winning national carrier of the United Arab Emirates – of a daily Sao Paolo-Abu Dhabi International Airport service – the first non-stop connection between Abu Dhabi and Latin America.
“Our aim at this particular show will be to spread destination awareness within the Brazilian market and forge a network of trade partners in this increasing important region,” said Mubarak Al Nuaimi, international promotions manager, TCA Abu Dhabi.
The authority’ destination road shows will be spread across China, Korea, Japan, Saudi Arabia, the Ukraine, Kazakhstan, Australia and India.
“Within India, the road show programme, next November, will take in five cities, including, for the first time, Ahmedabad, the capital of Gujarat state, from which Etihad this month will commence daily flights to Abu Dhabi,” explained Al Nuaimi.
“This is totally aligned with our own promotional development strategy which foresees, early next year, an on-the-ground TCA Abu Dhabi representational office within India, which is now the destination’s second most productive international source market for hotel guests after the UK.”