Tahiti Tourisme has introduced its new global brand messaging, encompassing the theme ‘Embraced by Mana’. The concept honours the islands of Tahiti, celebrating the destination’s iconic beauty and unique culture. In Tahiti, ‘Mana’ is renowned as the life-force that connects all living things, a spirit of Polynesia that surrounds us and can be touched, tasted and felt.
Tahiti Tourisme has launched its new global brand positioning and identity for the Islands of Tahiti, simultaneously in 14 key markets across the world. It follows a comprehensive and strategic project run by Tahiti Tourisme who saw the necessity, in the increasingly competitive world of global tourism, to recognise the challenges ahead and the need to be differentiated; to standout from competition and remain relevant to visitors.
In the first two months of 2014, Tahiti and her islands welcomed over 24,800 tourists overall, with the UK market achieving an increase of 74 per cent compared to the same period a year ago. In the month of February 2014 alone, the figures show an 89 per cent increase in visitors from the UK choosing the French Polynesian paradise as their destination of choice.
Perfectly timed to banish the January blues, Molton Brown’s new fine fragrance Mahina hits UK & Ireland stores today. Mahina encapsulates the sundrenched relaxed vibe of the French Polynesian Islands, transporting the wearer to the postcard perfect destination with just one spritz.
Tahiti Tourisme has launched a brand new website, making an affordable and authentic trip to Tahiti and Her Islands easier than ever before.