Tahiti News

Tahiti Tourisme reveals ‘Embraced by Mana’ global brand campaign

Tahiti Tourisme reveals ‘Embraced by Mana’ global brand campaign

Tahiti Tourisme has introduced its new global brand messaging, encompassing the theme ‘Embraced by Mana’. The concept honours the islands of Tahiti, celebrating the destination’s iconic beauty and unique culture. In Tahiti, ‘Mana’ is renowned as the life-force that connects all living things, a spirit of Polynesia that surrounds us and can be touched, tasted and felt.

Tahiti Tourisme overhauls international brand positioning

Tahiti Tourisme overhauls international brand positioning

Tahiti Tourisme has launched its new global brand positioning and identity for the Islands of Tahiti, simultaneously in 14 key markets across the world. It follows a comprehensive and strategic project run by Tahiti Tourisme who saw the necessity, in the increasingly competitive world of global tourism, to recognise the challenges ahead and the need to be differentiated; to standout from competition and remain relevant to visitors.

Tahiti inspires new Molton Brown perfume - Mahina

Tahiti inspires new Molton Brown perfume - Mahina

Perfectly timed to banish the January blues, Molton Brown’s new fine fragrance Mahina hits UK & Ireland stores today. Mahina encapsulates the sundrenched relaxed vibe of the French Polynesian Islands, transporting the wearer to the postcard perfect destination with just one spritz.