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Tahiti Tourisme reveals ‘Embraced by Mana’ global brand campaign

Tahiti Tourisme reveals ‘Embraced by Mana’ global brand campaign

Tahiti Tourisme has introduced its new global brand messaging, encompassing the theme ‘Embraced by Mana’.

The concept honours the islands of Tahiti, celebrating the destination’s iconic beauty and unique culture.

In Tahiti, ‘Mana’ is renowned as the life-force that connects all living things, a spirit of Polynesia that surrounds us and can be touched, tasted and felt. 

From the moment a visitor arrives to the islands, and are warmly welcomed by the hospitable locals, the concept of Mana will be understood.

There are many sides and experiences to be found on Tahiti, the idyllic setting in the southeast Pacific Ocean covering an area of over four million square kilometres and comprised of 118 islands spread over five large archipelagos, and yet they are all connected by Mana. 


‘Embraced by Mana’ seeks to promote a deeper connection to the Islands and invites travellers to seek out authentic, lesser-known experiences.

A backdrop of outstanding natural beauty and a range of diverse activities combine to create unforgettable experiences for discerning explorers.

Take pleasure in the joy of nature, as Tahiti is surrounded by an abundance of tropical sea life and coral reefs waiting to be explored.

With the turquoise blue water and lush green vegetation alive with flora and fauna, the natural beauty of Tahiti is two-fold and an explosion of colours to delight the senses.

Locals are eager to engage with visitors and share the treasured traditions including dance, singing, parades, arts and crafts, fishing, and sports and sampling fresh local delicacies.

This is particularly true during events including the ‪‎Heiva I Tahiti‬ ‪Festival‬, which takes place annually in July. ‬‬