Singapore will continue to be home to the next three editions of the region’s leading travel trade show – ITB Asia. Messe Berlin (Singapore), the organisers of the event, have announced the extension of its milestone partnership with the Singapore Tourism Board from 2017 – 2019, as it looks to continue supporting ITB Asia’s impact in the region, bringing a full range of innovative travel products, services and high powered content that cater to new and growing segments in corporate, leisure and MICE travel.
ITB Asia has opened its doors at the Sands Expo and Convention Centre, Marina Bay Sands in Singapore. There has been a significant interest in the MICE and corporate travel products, with over 85 per cent of attending buyers leveraging on the business matching platform to source for new destinations and travel products, and gain new industry knowledge.
Singapore Tourism Board and TripAdvisor have launched the ‘Live Like A Local’ hub, supported by leading media agency, MEC. The hub is a customised microsite hosted on TripAdvisor that takes travellers off the beaten path with things to see and do, eat and drink in Singapore.
Singapore is a vibrant island city that has long been an important business and leisure destination due to its wealth of attractions, excellent business facilities, wide green spaces and treasure trove of excellent hotels and restaurants. Here Breaking Travel News takes a tour.
Thomas Cook Group and Singapore Tourism Board have announced a major cooperative marketing agreement aimed at promoting Singapore as a unique holiday destination rather than just a stop-over haven for UK visitors. The agreement is the first collaborative deal Singapore Tourism Board has executed with Thomas Cook in the UK, and is part of a fully integrated omni-channel campaign targeting travel-intenders across Thomas Cook’s platforms from online to in-store, direct and third party media.
Huei Miin Choo, Regional Director, Europe, Singapore Tourism Board, speaks to Breaking Travel News at ITB Berlin 2013.
Following the series of differentiated marketing campaigns launched in China, Australia and India, the Singapore Tourism Board has launched another such campaign, this time designed with the Indonesian tourist in mind. The new campaign - Only in Singapore, Right Now! - has been launched in Jakarta and like its predecessors, it is focused on tailoring and delivering experiences that are based on a deeper understanding of consumer needs in key visitor-source markets.
The Singapore Tourism Board (STB) launched an open tender exercise today to appoint creative, media, digital and digital production agencies as partners in STB’s destination brand building efforts for a two year contract beginning April 2013, with an option to extend the contract for a further two years subject to satisfactory performance.
Jeannie Lim, executive director of conventions and meetings; exhibitions and conferences, Singapore Tourism Board at the World Travel Awards Asia, Australasia and Indian Ocean Gala Ceremony 2012
Neeta Lachmandas, assistant chief executive, Singapore Tourism Board at the World Travel Awards Asia, Australasia and Indian Ocean Gala Ceremony 2012