Visit Jersey is launching its ‘Escape to Jersey’ winter campaign, designed to give UK city dwellers a taste of the pleasures of Jersey, during the winter time.
The campaign is an extension of the successful Escape to Jersey summer campaign and highlights that, as a destination, Jersey is seasonally diverse and offers something for visitors at all times of the year.
The hub of the integrated campaign is a bespoke ‘Escape to Jersey’ microsite that introduces visitors to local legends, shares ‘insider’ secrets and immerses them in the island’s key winter-time delights including its relaxing spas, stunning scenery, and first-class winter produce and cuisine.
To support the campaign and showcase the authenticity of Jersey as a destination, Visit Jersey is calling on residents to become local ambassadors for the island, sharing favourite winter moments, via Visit Jersey’s Facebook page.
Adam Caerlewy-Smith, Head of Marketing from Visit Jersey commented: “We know how passionate locals are about Jersey and who better to inspire potential visitors, and tell our winter story, than those who know the island best.
“Personal recommendations are incredibly powerful – and we want to harness our untapped local knowledge and encourage residents to share what makes Jersey special, during winter.”