The campaign sees the tourist board continuing its message of Little Island Big Spirit, emphasising that Jersey is the ultimate island break for visitors looking to reconnect with loved ones.
As winter approaches and staycations remain at the forefront of bookings, the government of Jersey has announced key changes to the Safer Travel Policy on the island.
Blue Islands has announced a plan to restore key routes at Southampton Airport, flying an ATR72 in brand-new corporate colours. The aircraft touched down at the airport from its Jersey base earlier, as the airline confirmed four initial routes.
Visit Jersey has launched its new video campaign, titled the Royal Fluke, which aims to share unique heritage stories from the island to provide depth and texture to the destination brand.
Visit Jersey has recently announced a 16 per cent increase year-on-year of holiday leisure visitors, to 413,200, the highest number since 2001. Some 52 per cent of these were first-time visitors to the island, demonstrating the huge business potential for agents selling domestic breaks.
This summer Bohemia Bar & Restaurant is setting sail for warmer climates on the Bohemia Afternoon Tea Cruise, and is welcoming guests on-board. The Michelin star Afternoon Tea is the newest innovation from Ellen De Jager-Smith, head pastry chef at Bohemia.
Flybe has announced it will operate a new Saturday service to Dusseldorf from Jersey during peak summer. The route will launch on April 29th and will operate until September 30th, maintaining the connection between the two destinations.
Visit Jersey is launching its ‘Escape to Jersey’ winter campaign, designed to give UK city dwellers a taste of the pleasures of Jersey, during the winter time. The campaign is an extension of the successful Escape to Jersey summer campaign and highlights that, as a destination, Jersey is seasonally diverse and offers something for visitors at all times of the year.
Visit Jersey has launched an immersive and interactive new campaign called ‘Escape to Jersey’. First person video footage will be used to encapsulate the Jersey experience, allowing travellers to effectively ‘try before they fly’. These video shorts aim to evoke a physiological reaction from the viewer by appealing to the senses and give an honest taste of a potential break to Jersey without leaving the comfort of the sofa.
Jersey’s online sales statistics for May 2007 reveal impressive numbers - the highest since 2003. And figures for the first half of 2007 stack up equally well against 2006.