Starwood expands New York hotel offering

Starwood expands New York hotel offering

Starwood Hotels & Resorts has opened the new Aloft New York Brooklyn, just the second Aloft hotel in New York city.

Located in the heart of Downtown Brooklyn, Aloft New York Brooklyn’s debut comes on the heels of the December 2010 opening of Aloft Harlem, giving Aloft outposts in two of New York’s most dynamic and thriving neighbourhoods.

Featuring 176 loft-like guest rooms, Aloft New York Brooklyn occupies a prime spot in the heart of Downtown Brooklyn at 216 Duffield Street, adjacent to Starwood’s brand new Sheraton hotel.

The hotel is located next to the bustling Fulton Mall, and minutes from the world renowned Brooklyn Academy of Music (BAM), the iconic Brooklyn Bridge, newly opened Brooklyn Bridge Park, happening nightlife, restaurants and hip boutiques.

The Aloft New York Brooklyn features a two-story lobby atrium with its signature w xyz bar and an expansive roof terrace bar with panoramic views of the Manhattan and Brooklyn skylines where guests can mix and mingle and listen to the hotel’s dynamic line up of live performances and dj sets.

“With its creative style and energetic vibe, Brooklyn will make a perfect home for Aloft, and we’re excited to expand our New York footprint with our debut property in the borough,” said Brian McGuinness, senior vice president of specialty select brands for Starwood.

“For the Gen Y-minded Aloft guest, who brings a real appreciation of what’s next in design and tech, a Brooklyn location makes an ideal home base for exploring New York, and we’re eager to share it with them.”