TripAdvisor and Priceline Group have announced a strategic partnership whereby some Priceline’s online travel brands will participate in TripAdvisor’s instant booking platform.
Within Priceline Group, Booking.com will be the first brand to implement the partnership through its global network of accommodations, and in time, Priceline Group brands priceline.com and Agoda.com are likely to list inventory on the platform.
Development work has already begun to support the integration of Priceline Group hotel properties, which are expected to be available on the instant booking platform soon.
“Having Priceline join the instant booking platform is a huge win for travellers and we couldn’t be more thrilled to have them as our first strategic, global online travel agency partner,” said Stephen Kaufer, president of TripAdvisor.
“Millions of TripAdvisor users coming to the site to plan, compare prices and book their trip will be able to instantly book options from Priceline Group’s global hotel inventory in addition to the 235,000 properties that are already instantly bookable on TripAdvisor.”
TripAdvisor first launched its instant booking platform to US consumers in June 2014, with a gradual roll out to other international markets expected over time.
The platform provides a seamless and efficient hotel booking experience for travellers.