easyJet has revealed its new aircraft livery, the first change to the look of the airline’s white and orange fleet since easyJet.com replaced the call centre number on the fuselage in 1998.
There are two main design changes, with easyJet’s trademark orange extended from the tail fin on to the fuselage to create a larger space for the easyJet logo, which is 15 per cent bigger than before.
Secondly, an orange stripe reflecting the design language of easyJet’s advertising has been introduced on to the fuselage.
This enables the easyJet logo to be reversed out of that colour - in accordance with brand guidelines - and to give the plane a sleek, more modern look.
Finally, the ‘.com’ has been dropped.
The airline currently has a fleet of 226 Aircraft – a mixture of A319s and A320s.
The new livery will feature on all new easyJet aircraft deliveries from April 2015.
easyJet has 197 Airbus A320 aircraft on order, the majority of which will replace older A319 aircraft currently in the fleet.
In addition, younger planes in easyJet’s fleet will have the new livery applied when they are scheduled to be repainted, typically every six years.
Taken together this means 29 aircraft will be flying with the new look by the end of 2015 and 50 per cent of the fleet will sport the new livery by the end of 2017.
A specialist team is needed to repaint an aircraft which takes around seven days on average.
During easyJet’s 19 year history there have been only two aircraft styles.
Peter Duffy, easyJet commercial director, commented: “easyJet’s aircraft livery is one of the most recognised in aviation.
“As we approach our 20th birthday in November, we felt a refreshed livery would complement the many changes already made to easyJet including allocated seating, transparent prices, flexible tickets and our award winning mobile app.
“As you would expect from easyJet this is a low cost makeover – all our new planes will be painted with the new livery, but we’ll only re-paint the old ones as needed. It could take five years for all the fleet to sport the new paint job!”