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Sweden Becomes First Country in the World to Apply for Trademark

Sweden Becomes First Country in the World to Apply for Trademark

13 November 2024 Press Release Tourism News Organisations & Operators

Sweden is stepping up to protect its identity and has applied to the European Union Intellectual Property Office (EUIPO) to protect its name from international duplicates that might confuse unsuspecting travellers who want to experience the original Sweden. It is calling on people around the world to support its application to prevent travel mix-ups by signing the online petition.

What Are the Secrets to a Longer Life?

What Are the Secrets to a Longer Life?

1 October 2024 Press Release Tourism News

As you will have seen, Sweden recently featured in a new BBC TV show which looked at the secrets to a longer life. Paddy McGuinness and Chris Harris recently visited the country to find out how our European neighbours grow old gracefully and make their years ahead the best yet. Here are our top tips on how to experience the Swede´s secret on your next holiday to Sweden.

8 Cool Ideas for a Refreshing Summer in Sweden

8 Cool Ideas for a Refreshing Summer in Sweden

11 July 2024 Press Release Travel Events News Tourism News

With its moderate summer temperatures and close-to-nature lifestyle, Sweden has become a destination of choice for lovers of refreshing holidays. In southern Sweden, summer temperatures average around 20 to 25 °C, with occasional peaks of 30 °C.  Rainfall is lowest on the islands in the Baltic Sea - such as Gotland, Öland and the archipelagos along the east coast of Sweden - and in valleys surrounded by mountains. Due to its high latitude, Sweden enjoys significantly longer summer days than those in more southern countries.

Visit Sweden invites world to celebrate Midsummer

Visit Sweden invites world to celebrate Midsummer

9 June 2020 Videos

Visit Sweden is inviting people from around the world to experience the joy of Midsummer through a series of virtual events. Next to Christmas, Midsummer is the most important event for Swedes, which is traditionally held to welcome summer and the season of fertility and dates back to the 1500s.