Sweden Tourism News
With most islands in the world, Sweden offers five to travellers
The idea of escaping to a private island has long symbolised the ultimate dream for many, with islands embodying not just luxury but also space, rest and recovery. Sweden now offers the opportunity to make this dream come true by providing five of the country’s islands to international travellers for one year of use.
Holy Shift! Sweden´s Kiruna Church Prepares for Its Grand, Two-Day Pilgrimage to a New Home
In a truly world-unique event, the iconic Kiruna Church is set to embark on a momentous journey to its new location as part of the ongoing city transformation. The move will unfold over two days, from 19-20 August 2025, promising a spectacular and unforgettable experience for residents and visitors alike.
Sweden: Twice in a Lifetime – 92% of UK Visitors Want to Return
A twice-in-a-lifetime experience… Some places you visit once and cross off your bucket list. Sweden isn’t one of them. This is a country of contrasts so vast that one trip simply isn’t enough. Where else can you swim in a crystal-clear lake in summer and skate long distances across its frozen surface in winter? Or witness the Northern Lights one season and bask in 24-hour daylight under the Midnight Sun the next? Here are 5 reasons why you should visit Sweden at least twice in a lifetime.
To a Swedish Forest Cabin from a River Cottage: Culinary Tours with Chef Jacob Whitson in Sweden
Sweden is unlike anywhere else. It is a country of unique natural abundance, where the land itself provides a wealth of luxurious ingredients for those who know where to look. The Original Sweden initiative invites travellers to explore the country’s authentic culinary heritage, and one of its most exciting new experiences comes from British-born chef Jacob Whitson, who is launching exclusive culinary tours in Värmland.
Sweden’s Göta Canal Trail Awarded Cycle Route of the Year 2025
Cycling enthusiasts and nature lovers alike can now experience one of Sweden’s most picturesque cycling routes—the Göta Canal Cycle Route. Known as the Göta Canal Trail, this well-signposted national cycle route stretches approximately 220 kilometres, connecting Sjötorp on Lake Vänern to Mem on the Baltic Sea.
SWEDEN’S CONNECTIVITY INCREASES AS SAS BOOSTS DOMESTIC TRAFFIC
A new phase in Swedish aviation begins as SAS significantly expands its route network on January 2, 2025. Accessibility across the country improves, with domestic flights concentrated at one airport in Stockholm. For the first time, travelers will be able to fly within Sweden, as well as to the rest of the world, via the same airport. Together, SAS and Stockholm Arlanda Airport are ready to offer seamless and pleasant experiences for new and returning passengers.
Kiruna: A Gateway to Sweden´s Arctic Wonders and Sámi Heritage Now More Accessible
To meet the growing demand for Arctic and winter tourism, SAS will introduce a direct flight between Copenhagen and Kiruna, starting 12 December 2024. With direct flights daily from London Heathrow, this fascinating destination has never been so accessible, allowing British travellers to access Kiruna’s unique winter attractions and 2029´s European Capital of Culture.
Sweden Survey Reveals Craziest Travel Mishaps
Much like the iconic mix-ups in the beloved Christmas film Home Alone 2: Lost in New York, where characters hilariously find themselves in the wrong places, some travellers have shared their own tales of finding themselves unintentionally at the wrong destination. As we approach the holiday season, these anecdotes serve as both cautionary and comical reminders to double-check those travel details!
Sweden Becomes First Country in the World to Apply for Trademark
Sweden is stepping up to protect its identity and has applied to the European Union Intellectual Property Office (EUIPO) to protect its name from international duplicates that might confuse unsuspecting travellers who want to experience the original Sweden. It is calling on people around the world to support its application to prevent travel mix-ups by signing the online petition.
What Are the Secrets to a Longer Life?
As you will have seen, Sweden recently featured in a new BBC TV show which looked at the secrets to a longer life. Paddy McGuinness and Chris Harris recently visited the country to find out how our European neighbours grow old gracefully and make their years ahead the best yet. Here are our top tips on how to experience the Swede´s secret on your next holiday to Sweden.
voco hotels opens doors to voco Stockholm - Kista in Sweden’s ‘Silicon Valley’
voco hotels, part of IHG Hotels & Resorts’ premium portfolio, opens voco Stockholm - Kista, a brand-new contemporary hotel in the lively district of Kista. Offering a laid back and inviting oasis for all types of travellers, the hotel marks IHG Hotels & Resorts’ re-entry into the Swedish market.
8 Cool Ideas for a Refreshing Summer in Sweden
With its moderate summer temperatures and close-to-nature lifestyle, Sweden has become a destination of choice for lovers of refreshing holidays. In southern Sweden, summer temperatures average around 20 to 25 °C, with occasional peaks of 30 °C. Rainfall is lowest on the islands in the Baltic Sea - such as Gotland, Öland and the archipelagos along the east coast of Sweden - and in valleys surrounded by mountains. Due to its high latitude, Sweden enjoys significantly longer summer days than those in more southern countries.