Whitbread’s Premier Inn brand has claimed the accolade of best known hotel brand in Britain, knocking Hilton off the top perch. The most recent quarterly update on the British Hotel Guest Survey, just published by BDRC Continental, shows Premier Inn on 58 per cent unaided awareness among business travellers, and so ahead of Hilton for the first time ever in this market segment, albeit just by a single percentage point.
Grapple, Europe’s leading mobile innovation agency, is expanding the breadth of its service with the launch of a new monetisation division, the first in the UK dedicated to helping businesses make more money from mobile. The agency has hired mobile expert Jason Barrett as Director of Monetisation to head up the new service.
Whitbread has announced the launch of its new hotel concept, ‘hub by Premier Inn’. The new concept will target major UK city centres such as London and Edinburgh, with the first ‘hub by Premier Inn’ to open on St. Martin’s Lane in London in summer 2014.
Premier Inn has relaunched its award-winning application for iPhone and its first application for iPad. Responsible for over 100,000 room bookings in 2012 alone, the award-winning application has been downloaded over 2,000,000 times since its launch in January 2011 and has become one of the hotel brand’s most important channels.
Construction work has started on the new 120-bedroom Premier Inn hotel and restaurant at the New Road ground of Worcestershire County Cricket Club. The comprehensive redevelopment also includes new conference and executive suites for the club.
Construction work has started on the conversion of the 1970s-built office block, Exchange Buildings on Stephenson Place, into a new 140-bedroom Premier Inn hotel and restaurant.
The brand new Premier Inn at Stansted airport has officially opened its doors to the public, marking an investment of £21.2 million into the local economy whilst creating 77 new jobs for residents of the area.
Whitbread PLC is to open its brand new Premier Inn hotel in London Richmond on 18th June 2012. The property will contribute over £6.1 million to the local economy whilst creating 37 new jobs for the residents of Richmond and its surrounding areas.
Premier Inn has opened a new hotel in London’s renowned Leicester Square. Leicester Square is famous as the home of film and theatre and now features a new branch of the UK hotel chain at 1 Leicester Place.
Whitbread PLC is to open its brand new Premier Inn hotel in London Ealing on 3rd May 2012. The property will contribute over GBP10.7 million to the local economy whilst creating 47 new jobs for the residents of Ealing and surrounding areas.
Whitbread PLC is to open a new Premier Inn hotel in High Wycombe Central on 12th March 2012. The property will contribute over £5 million to the local economy, whilst creating 41 new jobs for residents of the area.
The Newton Abbott Premier Inn has officially opened its doors to the public investing £6.4 million into the local economy whilst creating 61 jobs.