Premier Inn News

Premier Inn boosts Whitbread
Strong performance at Premier Inn has continued to boost sales at Whitbread. The hotel chain saw like-for-like sales increase by 10.7 per cent in the 24 weeks to August, with cost-conscience business travellers increasingly turning to the chain over more expensive options.
Premier Inn referred to the ASA over claims about its size in London
Travelodge has today referred Premier Inn to the Advertising Standards Agency (ASA) over its misleading claim that it is the ‘largest hotel operator in London”.
Premier Inn set for Qatar launch
Premier Inn is set for launch in Qatar following the inking of a joint venture agreement with regional hospitality specialist Dohaland. The first property to open under the terms of the deal will be situated in Doha Education City and is expected to open next year.

Amadeus and Premier Inn sign global distribution deal
Amadeus, a leading travel technology partner for the global travel and tourism industry, today announces a distribution deal with Premier Inn, the UK and Ireland’s biggest hotel chain, which will allow 580 of the chain’s properties to be booked through Amadeus.
Premier Inn launches ‘Premier Weekends’
Premier Inn has announced the launch of ‘Premier Weekends’ with a brand new advert featuring British comedian Lenny Henry.
Premier Inn forges ahead with expansion by breaking ground at ADNEC’s Capital Centre
Premier Inn, the UK’s biggest value for money hotel brand, has begun building its first hotel in Abu Dhabi and fourth in the United Arab Emirates, at a prime location within ADNEC’s Capital Centre, marking further progress in the roll out of Premier Inn’s aggressive regional expansion.
Premier Inn Acquires Property Adjacent to the Olympic Stadium
Premier Inn, owned by Whitbread PLC, the UK’s largest hotel and restaurant group, has announced its latest site acquisition for a new 267-bedroom budget hotel at Stratford, located adjacent to the Olympic Stadium, investing some GBP25m and creating approximately 90 jobs.

Harrison’s low-cost credentials land Whitbread top job
Andy Harrison is to head up Whitbread when he steps down from his role as easyJet chief executive role this summer, with the aim of continuing Premier Inn’s aggressive international expansion. The news comes as the group reported sales growth across all its three brands, including 8.5% growth for Premier Inn and 9.5% for Costa.

Premier Inn announces expansion in the Middle East
Premier Inn, the UK’s biggest hotel chain, has announced the expansion of its offering in the Middle East with the opening of its third hotel in the region.
Premier Inn rolls out plans for new green hotel
Whitbread, the UK’s leading hotel and restaurant group, has confirmed details of its plans for a second green hotel and its first low-carbon restaurant.

Premier Inn announces ten new hotels in India
Premier Inn has unveiled plans to open ten budget hotels in India over the next five years in response to the expansion of the business travel market in the region, and follows the opening of its first in Bangalore last week. It also plans a further nine hotels in India by 2014.

Premier Inn set to open new airport hotels
Premier Inn will be opening four new hotels at London’s main airports from Autumn 2011. The budget hotel chain will open two hotels at Heathrow and one at Gatwick and one at Stansted, creating a total of 1,570 new rooms. Premier Inn is spending more than £125 million on the developments.