The UK’s biggest budget hotel chain, Premier Inn, has incorporated traveller reviews from TripAdvisor, the world’s largest travel website. TripAdvisor content will appear on Premier Inn’s main website, premierinn.com, allowing members of the public to see guest comments and reviews of their 600 plus hotels.
Strong performance at Premier Inn has continued to boost sales at Whitbread. The hotel chain saw like-for-like sales increase by 10.7 per cent in the 24 weeks to August, with cost-conscience business travellers increasingly turning to the chain over more expensive options.
Travelodge has today referred Premier Inn to the Advertising Standards Agency (ASA) over its misleading claim that it is the ‘largest hotel operator in London”.
Premier Inn is set for launch in Qatar following the inking of a joint venture agreement with regional hospitality specialist Dohaland. The first property to open under the terms of the deal will be situated in Doha Education City and is expected to open next year.
Amadeus, a leading travel technology partner for the global travel and tourism industry, today announces a distribution deal with Premier Inn, the UK and Ireland’s biggest hotel chain, which will allow 580 of the chain’s properties to be booked through Amadeus.
Premier Inn has announced the launch of ‘Premier Weekends’ with a brand new advert featuring British comedian Lenny Henry.
Premier Inn, the UK’s biggest value for money hotel brand, has begun building its first hotel in Abu Dhabi and fourth in the United Arab Emirates, at a prime location within ADNEC’s Capital Centre, marking further progress in the roll out of Premier Inn’s aggressive regional expansion.
Premier Inn, owned by Whitbread PLC, the UK’s largest hotel and restaurant group, has announced its latest site acquisition for a new 267-bedroom budget hotel at Stratford, located adjacent to the Olympic Stadium, investing some GBP25m and creating approximately 90 jobs.
Andy Harrison is to head up Whitbread when he steps down from his role as easyJet chief executive role this summer, with the aim of continuing Premier Inn’s aggressive international expansion. The news comes as the group reported sales growth across all its three brands, including 8.5% growth for Premier Inn and 9.5% for Costa.
Premier Inn, the UK’s biggest hotel chain, has announced the expansion of its offering in the Middle East with the opening of its third hotel in the region.