Premier Inn has opened a new hotel in London’s renowned Leicester Square. Leicester Square is famous as the home of film and theatre and now features a new branch of the UK hotel chain at 1 Leicester Place.

Whitbread PLC is to open a new Premier Inn hotel in High Wycombe Central on 12th March 2012. The property will contribute over £5 million to the local economy, whilst creating 41 new jobs for residents of the area.

Most people dream of spending their working day reclining on a comfortable bed, but for Natalie Thomas it’s a reality in her job as The Director of Bed Bouncing [DOBB] for Premier Inn, the UK’s biggest budget hotel chain.

Lenny Henry celebrated the opening of the UK’s biggest budget hotel chains 600th hotel this week in Stratford-Upon-Avon, the historical birthplace of Shakespeare.

Strong performance at Premier Inn has continued to boost sales at Whitbread. The hotel chain saw like-for-like sales increase by 10.7 per cent in the 24 weeks to August, with cost-conscience business travellers increasingly turning to the chain over more expensive options.

Premier Inn is set for launch in Qatar following the inking of a joint venture agreement with regional hospitality specialist Dohaland. The first property to open under the terms of the deal will be situated in Doha Education City and is expected to open next year.