Tourism in Iceland has experienced unprecedented growth since 2010 resulting in a healthy rise in occupancy levels amongst the country’s hotel supply and prompting alternative accommodation to flourish, according to a new report from global hotel consultancy HVS.
Low-cost airline Norwegian is continuing its UK expansion with the launch of its newest route from London Gatwick to the Icelandic city of Reykjavik. From November 1st, Norwegian’s brand new route to Iceland will take off, offering three weekly flights departing on a Tuesday, Thursday and Saturday – perfect for a long weekend break.
Travel agents and tour operators selling Iceland can now become certified ‘Iceland Specialists’ with a new online training programme developed by the national tourist board, Promote Iceland. The training is designed to help travel professionals market Iceland as a tourist destination.
Canopy by Hilton, a new lifestyle brand from Hilton Worldwide, and Icelandair Hotels, have announced the opening of the world’s first Canopy hotel in the city of Reykjavik. Canopy by Hilton Reykjavik City Centre is centrally located on Hverfisgata Street, a thriving area in the heart of the city.
Marriott International, in association with Ian Schrager and Carpenter & Company, has will open its first hotel in Iceland in 2018, The Reykjavik Edition. Edition combines the personal, intimate, individualised and unique hotel experience that Ian Schrager is known for, with the global reach, operational expertise and scale of Marriott International.
British Airways customers will be spoilt for choice this winter, with another two new routes launching from Heathrow. From October 25th British Airways will start flying three times a week to Reykjavik in Iceland and twice a week to Salzburg in Austria, from December 5th.
Iceland’s authorities have raised its aviation warning level to red following a new eruption from a fissure near the Bardarbunga volcano.
Authorities in Iceland have begun to evacuate an area surrounding the Bardarbunga Volcano as fears grow it could erupt. The area, which is more than 190 miles from the capital Reykjavik, has no permanent residents but sits within a national park popular with tourists.
Promote Iceland has announced starting 2014 on a high, having seen a record growth of 65.2 per cent in British visitors to Iceland during January 2014. In January 2013 Iceland received 10,031 tourists from the UK market, while January 2014 saw a record 16,576 visits from British tourists, signifying an increase of 65.2 per cent.
London-based travel specialist The Brighter Group is welcoming a successful start to the New Year with its appointment as the UK PR agency for Promote Iceland. The Brighter Group is tasked with increasing awareness of Iceland as a travel destination, particularly in the off-peak autumn and winter months.
The Icelandic government has published proposals to raise the value added tax on accommodation, restaurant meals and attractions from seven per cent to 25.5 per cent as of the May 1st 2013. This proposal more than trebles the tax on all those services that tourists need to purchase.
Iceland is showcasing its notorious volcanic nature by launching a tour inside the Thrihnukagigur Volcano, near Reykjavik. Visitors will be able to explore the volcano from the outside and from within the magma chamber on an exclusive six-week opening from June 15- July 31 2012.