World Travel Market Africa, set to be the leading global event for the African travel industry, is inviting 300 senior buyers from across the globe to apply to be part of its Hosted Buyer Programme. The WTM Africa Hosted Buyer Programme is targeting those global buyers with direct purchasing responsibility for large volumes of African product.

WTM Africa will take place in Cape Town on Friday 2 and Saturday 3 May 2014 at Cape Town’s International Convention Centre. The event will be the leading B2B exhibition for the African leisure travel industry, bringing the world to Africa and promoting Africa to the world’s leading source markets.

WTM Africa will attract exhibitors from all categories of the leisure travel industry within sub-Saharan Africa as well as North African destinations. The event is part of the new Africa Travel Week which includes fellow Reed Travel Exhibitions’ events, IBTM Africa and ILTM Africa.

Cost and time efficient, the Hosted Buyer programme will allow buyers to pre-schedule appointments with exhibitors of their choice and benefit from complimentary flights, transfers and accommodation in Cape Town. Other benefits include access to a Hosted Buyer lounge and invitations to exclusive networking functions.

Furthermore, WTM Africa has recently recruited Paulina Lund, the Hosted Buyer manager from Reed Travel Exhibition’s meetings portfolio to run its Hosted Buyer Programme.

WTM Africa Event Manager Polly Magraw said: “Buyers from global tour operators and travel agents are a key target market for WTM Africa and our exhibitors. “I would encourage buyers to get in touch with us as soon as possible if they are interested in attending WTM Africa.”