TUI Blue Jadran, the seventh hotel of TUI Group’s new experience hotel brand, has opened in Croatia.

The building is considered to be the oldest hotel on the Croatian Adriatic coast.

Through its lifestyle concept with stylish rooms and junior suites, TUI Blue is breathing new life into the well-known hotel with its historic façade.

TUI Blue Jadran is located at the end of the promenade at Tučepi in the Makarska Riviera.

The hotel has 161 rooms, including 12 junior suites and 11 swim-up suites offering direct access to a private pool.

TUI Blue targets an international audience with an affinity for lifestyle seeking an authentic holiday experience.

Guests can enjoy the Croatian-inspired cuisine, cutting-edge technology and a large infinity pool offering a view of the Mediterranean.

“I am delighted that we are now complementing the TUI Blue portfolio with a hotel in Croatia.

“Our local Blue Guides will provide insider tips enabling the guests to gain authentic holiday experiences in the region, and we are looking forward to receiving the feedback from our first guests,” said Artur Gerber, managing director, TUI Blue.