Swiss International Hotels has signed an agreement with HuaYuan Group of Xiamen, China to develop Swiss International Hotels in Greater China.
The transaction is part of both companies’ shared strategy to capture the tremendous growth opportunities within China.
HuaYuan Group owns the 588-room Wyndham Hotel in Xiamen along with three other luxury hotels currently under development in China. Under the Swiss International Hotel brand, the company will now directly own and manage hotels, offering guests the next generation of luxury stay experience with superior facilities steeped in sustainable design, high-grade technology, revolutionary loyalty programs and consistent delivery of Swiss-quality services.
“For some time, we have wanted to branch out with our own brand,” said Mr. Benjamin Yan, Chairman of HuaYuan. “Swiss International Hotels is especially appealing to us for its reputable characteristics of quality, reliability and service associated with Swiss hospitality standards which are exactly the same elements we identify with and want our guests to experience in our hotels. In this way, our vision and desire to expand in China matched completely with Swiss International’s vision to expand in Asia.”
Swiss International Hotels & Resorts has recently restructured to expand its business in Europe, Middle East, Africa and Asia. The Company is active in management, franchise and affiliation with currently 30 affiliated hotels in Europe, the Middle East and Africa.
Mr. Hans Kennedie, CEO of Swiss International added: “Over the last 12 months, we have prepared the company and the brand for strategic expansion. It is our goal to create a global company with hotels around the world, which exemplify typical Swiss values and standards. We are proud to be associated with the HuaYuan Group for expansion in such an important market as China. We expect to continue our global expansion through other similar agreements with quality partners such as HuaYuan Group in other key areas of the world.”