Swiss-Belhotel International is embarking on an aggressive expansion strategy in Europe, Middle East and Africa (EMEA), unveiling plans at Arabian Travel Market to double its footprint in the region by 2025.
Commenting on the changes, chairman Gavin Faull said: “Covid-19 has resulted in many changes in our thinking and how we handle our global business.”
Rising 27 storeys from the promenade, this four-star hotel will comprise 366 rooms and suites, all featuring modern amenities for business and leisure travellers.
Swiss-Belhotel International has revealed plans for a major expansion of its hotel collection in Vietnam. At present, the group operates one hotel in Vietnam, Swiss-Belresort Tuyen Lam, an upscale retreat in the country’s Central Highlands, not far from Da Lat.
The company will launch two new operations in the Kiwi market in late 2020, with the launch of Swiss-Belhotel & Residences Queenstown, and the younger, more value-conscious brand Zest Queenstown by Swiss-Belhotel both opening at the same time.
Swiss-Belhotel International has celebrated the opening of Swiss-Belhotel Serpong, a new upscale hotel in the thriving satellite city of Serpong, just 21 kilometres south-west of Jakarta.
Swiss-Belhotel International has launched Swiss-Belinn Gajah Mada Medan, a new midscale hotel in the capital of North Sumatra, Indonesia. Located on Jalan Gajah Mada in the centre of the city, the hotel offers easy access to the city’s main business and shopping districts.
Swiss-Belhotel International has continued the expansion of its Indonesian portfolio with the launch of a newly rebranded hotel in Bogor, West Java. Swiss-Belhotel Bogor opened with a tumpeng cutting and celebration.
Nested close to Baden’s Limmat River, next to the Langmatt Museum, Kurtheater, Kurpark, Grand Casino and just a few hundred metres from the city’s train station, Swiss-Belhotel Du Parc, Baden, is perfectly positioned for all visitors to this scenic Swiss city.
Al Rayyan Tourism Investment Company and Swiss-Belhotel International have announced the signing of a management agreement for the Swiss-Belinn Doha in Qatar.