STR: Mecca leads way in Ramadan hospitality bookings

STR: Mecca leads way in Ramadan hospitality bookings

An STR analysis of the first half of Ramadan 2016 indicates that Mecca, Saudi Arabia, was the only major hotel market in the Middle East to experience an increase in revenue per available room during the first two weeks of the holiday.

STR compared preliminary daily data for six hotel markets in the Middle East from June 6th-20th, 2016, with the June 18th through July 2nd Ramadan time period last year.

Findings suggest Mecca was the only major hotel market in the Middle East to experience an increase in RevPAR during the two-week time period.

The market experienced a 1.3 per cent increase in occupancy and an 8.5 per cent increase in average daily rate, leading to a RevPAR increase of 9.9 per cent.
Muscat, Oman, experienced the steepest RevPAR decline during the two-week period, falling 23.4 per cent.

The decrease was caused equally by an 11.4 per cent decrease in occupancy and a 13.8 per cent drop in ADR.

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Dubai, United Arab Emirates, recorded a 2.9 per cent increase in occupancy over the two-week period, but ADR was down nine per cent, resulting in a 6.4 per cent decrease in RevPAR.

STR analysts note that even with consistent supply growth, Dubai’s ADR remains among the highest for major global markets.

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