Singapore Tourism Board joins with Alipay to promote destination

Singapore Tourism Board joins with Alipay to promote destination

Alipay and the Singapore Tourism Board have launched a series of joint marketing initiatives aimed at raising destination awareness and driving tourist spending among Chinese visitors.

Alipay and STB signed a memorandum in September last year to enhance Chinese tourists’ overall experience in Singapore.

Under the deal, both parties agreed, among other things, to explore co-investing in joint-marketing initiatives to encourage Chinese tourists to spend with Alipay while in Singapore.

Since signing, Alipay has experienced double-digit growth in user spending. 

China has also become Singapore’s top market in 2017 for both tourism receipts and visitor arrivals, contributing S$4.2 billion in tourism receipts and 3.2 million visitor arrivals.

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The marketing activities are designed to incentivize Alipay users, through rewards and discounts, to spend across different types of tourism businesses such as retail, food and beverage & attractions, further boosting their spending in Singapore.

Alipay and STB will also create tailored itineraries that are aligned with STB’s new Passion Made Possible brand.

These itineraries will encourage Alipay users to pursue their passions by exploring and discovering new attractions, dining and shopping experiences.

It will also give them more reasons to visit and spend more in Singapore.

“With China being Singapore’s top source market for both visitor arrivals and tourist spending last year, we are pleased to partner with Alipay as their keen insights and deep understanding of Chinese consumers will help us to continue to grow in this critical market.

“We hope to continue to broaden over time our partnership with Alipay to explore more innovative marketing initiatives in the areas of content, digital and technology to further enhance the Chinese visitor experience,” said Jacqueline Ng, director, marketing partnerships and planning, Singapore Tourism Board.