DirectStreams’ Digital Hub revolutionises marketing with Sofitel

16th Mar 2011
DirectStreams’ Digital Hub revolutionises marketing with Sofitel

DirectStreams has developed a revolutionary solution to create and manage Corporate Marketing and Communication content on iPad.

DirectStreams’ Digital Hub platform allows for centralized management, creation and distribution of multimedia interactive documents.

Thierry Beau, chief executive of DirectStreams: “This global deployment illustrates again DirectStreams’ technological leadership and deep trade expertise.

“Thanks to our Digital Hub platform, Guest multimedia services are now totally integrated with the Hotel’s marketing strategy.

“Allowing for Guest behaviour knowledge as well as real time adaptation of services offered to guests, our platform is a true technological breakthrough delivering high value added to Hospitality.”


Content distribution is made in real time on the iPads of the 120 Sofitel hotels through the So Connected application which has been developed in collaboration between DirectStreams, the Sofitel Marketing Department & the ACCOR group Innovation Department.

Geoffray Maugin, worldwide Sofitel marketing director: “Sofitel is always seeking to embrace innovative technology to communicate with its general managers, ambassadors of our brand worldwide.

“DirectStreams technology is an additional link which allows us to share, to involve and nourish further our teams to constantly reach higher levels of excellence.

“We have chosen to work with DirectStreams not only for the agility of their development abilities, but also for their know how and their delivery excellence.”


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