Croatian Tourist Board has launched a new multi-channel marketing campaign designed to boost visitor numbers by showcasing the diversity of the destination.
The ‘Full of Life’ campaign focuses on the rich and varied activities and experiences on offer throughout Croatia, from historical hotspots to fine wines and world-class music festivals.
To celebrate the launch, a Croatian island was floated down London’s River Thames before docking at Butler’s Wharf for a two-day ‘Full of Life’ extravaganza.
CNTB unveiled the campaign to an audience comprising tour operators, dignitaries and other key stakeholders.
Inspired by Croatia’s 1,244 islands, the island on the Thames featured a medieval turret, indigenous flowers and traditional klapa musicians, with selected members of the public also given the opportunity to enjoy a Croatian ‘mini-break’ in the capital.
Speaking at the launch, director of Croatian National Tourist Board Ratomir Ivicic commented: “Our latest campaign builds on strong growth in 2015 and is rooted in the emotional connections made when tourists visit.
“So many people enjoy different aspects of Croatia and have different memories linked to assets such as culture, beautiful nature and gastronomy.
“This is really what sets apart from other Mediterranean destinations.”
The ‘Full of Life’ campaign incorporates a range of online, broadcast and print elements as well as substantial digital and social media activity, including competitions, video content and website content.