Sabre inks deal with

13th Mar 2009

Sabre Travel Network has signed a multi-year agreement with hotel aggregator to provide new and enhanced hotel shopping capabilities to Sabre agencies around the world and corporations using online travel procurement solution GetThere via the Sabre global distribution system The new XML connection will provide Sabre agents and corporations with real-time access to’s 210,000 hotel properties.

“Through this agreement we are further expanding our already fulsome hotel content, and delivering a more efficient, automated and robust shopping experience for agents,” said Martin Cowley, Sabre Travel Network senior vice president, EMEA. “This is an important milestone in our strategy to continuously broaden and enhance our hotel solutions across Europe, and deliver on our promise to provide agents what they want most: the ability to easily and efficiently book and manage all their travel through the Sabre GDS.”

The agreement also provides distinct benefits for including the ability to leverage Sabre XML Shop and Book across multiple distribution points, further expanding their reach to travel agencies and guests.

“Using Sabre XML Shop and Book is an important part of our distribution strategy because we keenly understand the value, and in particular the high yield delivered through the Sabre GDS and its unmatched efficiencies that travel agencies demand in order to be successful,” said Reinhard Wick, Board member and CSO of, in charge of distribution and procurement. “We look forward to working with Sabre. Having a globally positioned partner will help us continue our international growth.”

The Sabre GDS offers content from over 84,500 hotel properties in 240 countries across the globe and will see that number grow through the agreement with Sabre also has XML connectivity agreements with Boscolo and Go Global.


Founded in 2001 and based in Nuremberg, Germany, AG offer reservation services for more than 210,000 hotels worldwide. is the international brand of AG. This brand was established for pushing ahead its expansion into the European countries. The aim is to establish as the leading online hotel reservation service for business as well as private customers in the whole of Europe.


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