Sabre News

Sabre appoints Ann J. Bruder as its Chief Legal Officer
Sabre Corporation, a leading software and technology provider to the global travel industry, today announced that Ann J. Bruder has joined the company as its Executive Vice President and Chief Legal Officer.

Thailand’s flag carrier Thai Airways expands distribution agreement with Sabre
Thai Airways has signed a long-term distribution renewal with Sabre as well as adding the technology provider’s data consultancy services

Royal Jordanian Airlines expands technology agreement with Sabre
Sabre Corporation, a leading software and technology provider powering the global travel industry, and Royal Jordanian Airlines, the national carrier of the Kingdom of Jordan, announced the renewal and expansion of a long-term distribution and technology agreement to continue to distribute the carrier’s content through Sabre’s global distribution system (GDS) and to utilize Sabre’s leading technology to achieve its strategic goals.

AirTrip International signs multi-year agreement to use Sabre GDS
New agreement will enable the online travel agent (OTA), which is rapidly growing in the Japanese market, to capitalize on Sabre’s advanced shopping algorithms and rich content

Mastercard to take stake in digital payments provider Conferma Pay
Conferma Pay has announced a new partnership with Mastercard to accelerate the use of virtual cards for business-to-business travel payments.

American has signed long-term distribution deals with Amadeus, Sabre and Travelport.
American Airlines has signed new long-term agreements with the three major global distribution systems — Amadeus, Sabre and Travelport — to continue to provide easy ways for customers to purchase travel from American

Hawaiian Airlines Sued By Sabre For Alleged Contract Breach
Global Distribution System (GDS) provider Sabre filed a lawsuit in the Southern District of New York against the American carrier Hawaiian Airlines for an alleged breach of contract

Vietnam Airlines extends long-standing relationship with Sabre
Sabre Corporation, a leading software and technology provider that powers the global travel industry, today announced an extended distribution agreement with Vietnamese flag carrier Vietnam Airlines. The new deal means that Vietnam Airlines will continue to distribute its content to the large network of travel agents through Sabre’s extensive travel marketplace

Solare Hotels and Resorts choose Sabre as the tech partner
This will strengthen Sabre’s position in the Japanese marketplace while enabling Solare Hotels to broaden its geographic reach and potential revenue opportunities.
Virgin Australia expands Sabre relationship to enable optimized pricing
A new enhanced agreement will enbale Virgin Australia to use Sabre’s Dynamic Availability solution to identify ways to unlock greater value as the airline continues to scale up operations.

Viva Aerobus joins Sabre’s global distribution system
Mexican carrier Viva Aerobus has implemented Sabre’s branded fares to enhance choice of products and services to power future revenue growth through agency sales.

Airline and agency decision-makers reveal shifts in travel – new Sabre research launched
The rise of connected trips, blurred lines between leisure and business travel, and an accelerated pace of change – survey results indicate how travel is different post-recovery