The hotel brand that’s rocked the industry is about to rock the world with a ground breaking global music festival.

In an industry first, Aloft will celebrate the milestone of surpassing its 50th hotel opening by launching “Live at Aloft Hotels: 50 Days of Music”, a worldwide festival showcasing today’s hottest emerging bands at Aloft hotels worldwide.

Aloft is the sizzling “style-at-a-steal” brand from Starwood Hotels & Resorts Worldwide, Inc. With more than 50 properties now open worldwide, the brand has enjoyed the fastest launch in hospitality-industry history. Designed to appeal to the next generation of traveller, Aloft offers urban-influenced, modern, vibrant design - along with a tech-savvy sensibility and social guest experience - at an affordable price point.

For 50 days, starting now, the “Live at Aloft Hotels: “50 Days of Music” festival will give Aloft guests and music fans alike the chance to glimpse the future of rock - with Aloft’s buzzing w xyz bars serving as the world stage. 50 Aloft properties around the world will host 50 intimate concerts featuring up-and-coming bands and, as a bonus, fans can access 50 free songs, inside info, pictures, schedules and performance footage on the Aloft Facebook page at www.facebook.com/alofthotels The complete at-a-glance event schedule can be viewed at www.liveatalofthotels.com For bands, the festival promises exposure to many thousands of music fans worldwide.

“Our guests have come to see Aloft as their partner in exploring and discovering music and pop culture, and that relationship is a big part of the brand’s success,” said Paige Francis, Vice President of Marketing, Specialty Select Brands for Starwood. “This global event is our way of celebrating the surpassing of our 50th milestone in a way that guests would expect - with an over-the-top live music festival showcasing the best of what’s next in music.”

The festival will also offer one lucky band a chance at a once-in-a-lifetime break: A dream performance at “Aloft Presents Live in the Vineyard”, an exclusive, twice-yearly Napa Valley live-music showcase. The band whose song earns the most downloads will win the coveted gig. Headliners at “Aloft Presents Live at the Vineyard” have included KT Tunstall, James Blunt, Lenny Kravitz, Hanson, and Colbie Caillat. The next edition of “Aloft Presents Live in the Vineyard” takes place in November.