Air China, which ranks among the world’s largest and most profitable carriers, has formally selected the award-winning Datalex Travel Distribution Platform (TDP) for all domestic and international shopping and reservations online and in call centre.

Air China will leverage the comprehensive TDP application portfolio to tailor and optimize its air and ancillary product offerings to customers.

“Becoming the solution of choice for such a major Chinese carrier is an honour and further validation of our industry leading pricing and merchandizing solutions. In cooperation with IBM Global Services, we will move quickly to accelerate the growth and success of the Air China direct channel in keeping with the exemplary Air China customer service standard”, said Cormac Whelan, CEO, Datalex. 

Datalex was recognised as the World’s Leading Booking Engine Technology Provider by the World Travel Awards in 2010 for the second consecutive year.