Datalex has appointed Dominic Clarke as senior vice president, global sales, bringing over 17 years’ expertise in airline distribution and ecommerce to the organisation.

Clarke will be responsible for leading the sales team at Datalex and driving global sales growth.

His appointment comes at a defining time for Datalex, as it continues to deploy its leading merchandising software to some of the largest airlines in the world.

Clarke brings a wealth of digital commerce and distribution expertise to Datalex both from an airline and provider perspective.

He spent ten years at British Airways and was part of the team that drove e-commerce and established ba.com.

An experienced sales professional, Dominic was head of global sales for EB2 International, where he helped to build the successful business that led to the acquisition of EB2 by Sabre Airline Solutions.

Datalex chief executive Aidan Brogan said: “We are delighted to welcome Dominic on board. Datalex’s business is built on thought leadership and software innovation in retail commerce, helping the world’s leading travel suppliers to become the best retailers they can be.

“Dominic is an excellent addition to the team, and we have no doubt that he will bring huge value to our business and to our customers.”