Internap Network Services Corporation, a provider of high-performance Internet infrastructure services, today announced that Datalex, World’s Leading Travel Distribution Provider by World Travel Awards, has selected Internap to provide the infrastructure diversity, scale and performance to support the company’s fast-growing, international airline customer base and process billions of real-time transactions. Datalex will use Internap’s managed hosting, private cloud, colocation and cloud object storage services, as well as its route-optimised Performance IP™ transit, to ensure that multi-channel travel transactions are completed seamlessly through the Datalex Travel Distribution Platform (TDP).

According to the International Air Transport Association, airline profit margins in 2014 will reach just 2.6 percent. Faced with intense industry competition, airlines are seeking ways to drive higher margin revenue opportunities through enhanced retail experiences across digital channels. Datalex provides tailored and optimised pricing, shopping and merchandising that helps the world’s leading airlines manage and deliver optimal travel shopping experiences for all of their products and services. 

“As demand for our travel retail solutions continues to expand globally, it is critical that our Internet infrastructure can cost-efficiently scale and deliver a flawless experience for our airline clients and their travel customers,” said Robert Kenny, director of support and hosting at Datalex. “After a rigorous review of numerous providers, we chose Internap based on its ability to provide a flexible hybrid environment, backed by performance and low-latency guarantees, that meets our unique application needs today and will support our growth in the future.”

Datalex must manage massive amounts of customer transactions while ensuring the highest levels of reliability for its airline clients and their guests. As a result, the company sought an infrastructure solution that could meet its strict requirements for increased control, customisation, scalability and performance. Datalex selected Internap’s managed hosting service for its mission-critical Travel Distribution Platform. With Internap helping to manage much of the server procurement, deployment and configuration, Datalex will be able to focus on the development and growth of its platform, while streamlining resource needs and costs. Datalex will run other applications and databases within Internap’s colocation and private cloud environments and will utilise Internap’s AgileFILES cloud-based object storage. Additionally, Internap’s global Performance IP connectivity will ensure that the billions of retail transactions going through Datalex’s ecommerce platform are delivered over the fastest Internet path to provide a reliable, seamless guest experience regardless of geographic location.

“The reliability, scalability and overall performance of Internet infrastructure is critical for any data-intensive application that processes heavy transaction loads in real-time, from ecommerce to analytics to mobile advertising bidding platforms,” said Steve Orchard, Internap’s senior vice president and general manager, data center and network services. “With our high-performance, hybrid infrastructure services – ranging from automated public cloud offerings to more customised colocation and hosting services – Internap is uniquely positioned to help companies cost-efficiently scale their performance-intensive applications to deliver a flawless user experience for their end customers on any device, anywhere, any time.”