ABTA today announces that ABTA Magazine, produced by Absolute Publishing Ltd, is to re-launch in a new format as a quarterly print magazine. The re-launch is part of the Magazine’s new multi-platform strategy, which will also see the launch of a monthly online newsletter and a destination-focused website, Countrybycountry.com. ABTA Members will also continue to receive the ABTA Handbook, the annual printed destinations guide.
From May, all of ABTA Magazine’s destinations content, currently available in the Handbook, will feature online on CountrybyCountry.com. As well as destination features, the website will include a weekly blog and detailed information on almost every tourist destination, including maps, facts, tips and recommendations. The magazine, online newsletter and website are supported entirely by advertising, at no cost to ABTA or its Members.
Mark Tanzer, ABTA, Chief Executive said: “Through our partnership with Absolute Publishing, ABTA Magazine has been providing travel industry news, features and destinations information at no cost to the Association or our Members for over 16 years. By moving to a new quarterly printed publication, together with a new monthly online newsletter and a destination-focussed website, our Members will have the opportunity to tap into a range of useful travel industry information in different formats.”
Victoria Bacon, ABTA, Head of Communications said: “We are delighted that ABTA Magazine is evolving to provide content across different platforms. Alongside ABTA’s own website, abta.com and weekly e-news bulletin, ABTA Today, which together provide relevant news and information to support our Members, ABTA Magazine and countrybycountry.com are well-placed to offer further in-depth analysis and destinations information that will be an additional useful resource for our Members.”
Glen Mutel, Associate Editor, ABTA Magazine said: “Just as travel agents and tour operators have adjusted to a multi-channel world, so have we. The combination of a printed quarterly, an online newsletter and the CountrybyCountry.com website will give us the flexibility and freedom to cover a broad range of travel issues as comprehensively as possible, and to reach more readers than ever in the process.”