The Sheraton Grand Hotel & Spa, Edinburgh has launched a “Mammoth” package to entice the lucrative PANK (Professional Aunts No Kids) demographic with luxury accommodation and tickets to the Mammoths of the Ice Age exhibition.

The PANK trend - currently hot in the US where around 42% of women up to 44 years old do not have children - is generally reflective of women choosing to have children later in life, or not at all, who enjoy a close relationship with relatives’ children. It is a trend that’s set to grow in the UK and the Sheraton Grand Hotel & Spa has partnered with National Museums Scotland to offer PANKs an opportunity to get up close with woolly mammoths and share quality time and experiences with their cherished nieces and nephews.