Sheraton Hotels and Resorts, part of Marriott Bonvoy’s global portfolio of more than 30 extraordinary hotel brands, recently launched the ‘Gatherings by Sheraton’ brand program in Greater China. The Gatherings by Sheraton program launch in Greater China kicks off with a captivating collaboration with The ‘Genius Mom’, a public welfare project by the China Women’s Development Foundation. Under the theme of ‘Celebrate Life’s Moments at Sheraton’, nearly 400 pieces of intangible cultural heritage-inspired crafts will be displayed in nearly 100 Sheraton hotel lobbies across the country, inviting guests and visitors to gather the curated and stunning displays of Chinese culture.

Sheraton’s design programme continues to gain momentum in EMEA with revamped properties unveiled in Amsterdam, Jeddah, Frankfurt, Krakow and Djibouti. The hotels join the growing number of properties around the world displaying the brand’s design transformation, with nearly 50 hotels expected to be completed by the end of the year.

With Expo 2020 opening and the country celebrating its golden jubilee, Goran Stojkovic, general manager at the Sheraton Dubai Creek Hotel & Towers, is keen to highlight the recovery in the United Arab Emirates’ hospitality market. Here he tells Breaking Travel News editor, Chris O’Toole, about the property he leads and the honour of being nominated at the World Travel Awards

Drawing on its roots as a community hub for locals and guests at flagship locations globally, the new approach for Sheraton creates an intuitive and holistic experience with places to connect.

Following an announcement from Marriott in 2018 of its plans to refresh the brand for modern travellers, the completion of the renovations at six hotels is an important milestone in the journey.

Previously occupying three inter-connected buildings with 1,008 rooms, the Sheraton Frankfurt Airport Hotel & Conference Centre has been divided to allow for a 779-room Sheraton hotel and a 233-room Marriott hotel.