NH Hotel Group has unveiled its fifth NH Collection property in the Netherlands and fourth in Amsterdam with the opening of the new NH Collection Amsterdam Flower Market. 

With 233 room, the new four-star hotel is situated in a distinctive 1920s building in the historic city centre of the Dutch capital.

After closing for six months to undergo a complete renovation, the former NH Carlton Amsterdam has now become part of the company’s premium NH Collection brand.

Commenting on the property, Maarten Markus, managing director northern Europe of NH Hotel Group, said: “NH Carlton Amsterdam was a well-known hotel with a rich history dating back to the Olympic Games in 1928.

“We decided that this unique hotel would be the perfect addition to the NH Collection properties in Amsterdam after an extensive renovation.”

He added: “NH Collection Amsterdam Flower Market is a fascinating building, located between canals and plazas, right next to the Flower Market.

“With its signature elegant yet contemporary touch it will continue to attract leisure guests as well as business travellers that look for the extraordinary NH Collection experience.”

Designed by Spanish interior and architecture studio TBC Interiorismo, the hotel’s design is inspired by the industrial and cosmopolitan atmosphere of the city, its famous Bloemenmarkt flower market and the region’s colourful flower fields.