Japan Airlines and TripAdvisor have announced a strategic partnership supporting the country’s efforts to better capture and disperse inbound tourism across Japan.
According to TripAdvisor data, global inbound travel interest in Japan been growing at an average rate of 30 per cent year on year over the past four years, with majority of interest focused on the Tokyo, Osaka and Kyoto prefectures.
The joint initiative will take the form of an immersive multi-media portal, Untold Stories of Japan, highlighting the very best that locals love beyond the obvious, driving sustainable tourism and increasing the likelihood of repeat visits.
The portal will launch in October, featuring the Tohoku, Kyushu and Okinawa regions, as well as cities in the vicinity of Kanto region.
Japan Airlines and TripAdvisor will also collaborate with local governments, corporations and tourist facilities to further enhance the content and viewership of the portal.
“We are fully committed to not only supporting the government’s efforts to grow foreign visitor arrivals by 40 million by 2020, but also to encourage these visitors to keep visiting Japan,” said Yoshiharu Ueki, president of Japan Airlines.
“What we will create together is a powerful platform that can help drive a revitalisation of rural Japan by getting travellers to go further and stay longer, local businesses can capitalize this inbound interest to grow the economy in the long term.”
Untold Stories of Japan will be available to travellers on across desktop, tablet and mobile.
The portal will be available across a variety of languages, including English, Traditional and Simplified Chinese and Thai, amongst others.