Destination-led small ship cruise line Azamara Club Cruises is reporting its highest ever levels of guest satisfaction over the last 100 days since enhancements to deliver a more inclusive approach to life onboard were made.

In fact, newly trained butlers onboard top the score charts, achieving the maximum possible ratings from all guests. Since the New Year, all butlers onboard the two 694-guest Azamara Club Cruises ships have undergone traditional English butler school training.

Larry Pimentel, president and CEO, Azamara Club Cruises comments:

“I have spent decades working in the upmarket cruise sector, and these are the finest guest satisfaction scores I have ever seen. The only area of guest comments where there are any negatives is that they simply wish they had known about Azamara Club Cruises earlier!”

Azamara Club Cruises announced its rebrand In December 2009 with the intention to roll-out several key developments from 1 April 2010. Changes implemented from April include bottled water, specialty coffees and teas, all meals and room service, house wines with lunch and dinner, housekeeping and dining gratuities, shuttlebus service to/from port communities and self-service laundry all offered with no additional charge.

The UK and Ireland market is responding particularly well to the developments, with bookings for sailings in early 2011 are up 100 percent compared to the same time last year. The cruise line is also finding that its guests are not the cruise enthusiasts they expected, with over two-thirds of guests since April 2010 on a cruise holiday for the first time.