The International Air Transport Association has revealed that some 700 aviation leaders are gathering in Cape Town, South Africa for the 69th IATA annual general meeting and World Air Transport Summit. Cape Town will be the global capital of commercial aviation as the industry discusses its most important issues, including safety, environment, distribution and financial sustainability among others.
The topical debate around open skies is one that has preoccupied tourism for some time now and is centered around authorities spending millions on destination marketing yet raising the barriers to travel due to unreasonable taxes, air access issues, and cumbersome visa processes.
In the wake of the news that the City of Cape Town will now lead the destination marketing of Cape Town, Mariette du Toit-Helmbold, Cape Town Tourism CEO has pledged that her organisation will remain a dynamic industry organisation delivering tourism destination marketing and visitor services in line with its constitution.
Cape Town in South Africa is expecting a massive influx of extra visitors in the next three months without many of them actually going to the city in real life (as yet). These will be virtual visitors experiencing the delights of the Cape via a world-first Facebook-based travel app.
Cape Town Tourism’s latest digital marketing campaign has garnered excellent exposure for Cape Town locally and internationally, strengthening the argument for social media marketing as a crucial part of tourism destination marketing.
The International Air Transport Association (IATA) has chosen Cape Town to host the 69th IATA Annual General Meeting (AGM) and World Air Transport Summit (WATS) from June 2-4, 2013.
TripAdvisor’s Top 25 World Destinations list for 2012 has been released, with Olympic-ready London taking the top spot and last year’s winner, Cape Town, coming in 23rd, while also being voted second favorite destination in Africa.
The CILECT Congress 2012 will be hosted by AFDA, the South African School of Motion Pictures and Live Performance, in Cape Town from Tuesday, May 1-Friday, May 4, 2012 at the Southern Sun Cape Sun.